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Xinyun Wood Group is a leading enterprise in the wood and preschool toys industry. It is currently the country's largest private enterprise focusing on R&D, production and operation of preschool toys, culture and animation. The company has established long-term strategic partnerships with Wal-Mart, COSCO, Disney, Amazon, IKEA, LIDO, ALDI and other large international interlocking groups. The representatives of Shandong Imperial introduced the background and development goals of the CELIZ project, and emphasized the advantages of establishing a manufacturing factory within the EU.

The two parties stated that they would cooperate with the government and associations in order to jointly explore the possibility and methods to establish a manufacturing center in Europe.